The Indian omni-channel platform for fruits and vegetables, Sorted, has recently unveiled Saarthi – a collection of B2B services catering to the same industry. These services are designed to provide a comprehensive solution to the needs of businesses operating in the fruits and vegetables sector.
Saarthi’s objective is to aid mom-and-pop shops in boosting their income from fruit and vegetable businesses by up to five times. This will be achieved by enhancing their sourcing methods, reducing wastage, and expanding their sales footprint.
The company asserts that their service offerings, which encompass sourcing, technology, and demand generation, are aimed at helping small fruit and vegetable retailers address existing inefficiencies in their businesses. Through their sourcing-as-a-service model, Saarthi seeks to provide these vendors with a comprehensive range of top-grade produce directly from the farm, at competitive Mandi rates.
Saarthi’s technology-as-a-service offering provides partner shops with cutting-edge tools, including point-of-sale (POS) systems, advanced forecasting capabilities, price benchmarking, and data analytics, to improve their business operations.
Saarthi’s third offering, called demand-as-a-Service, is aimed at generating demand for small businesses through inventive marketing approaches. By collaborating with our team, retailers can take advantage of focused advertising efforts, promotions, and other initiatives to lure customers and boost their sales.
As of now, the startup has secured $5 million in its ongoing seed funding round.
Anant Goel, the Founder and CEO of Sorted and Chief Architect of Saarthi, said, “We have piloted the different offerings under Saarthi with over 25 mom-and-pop shops across multiple demographics – and the outcomes are beyond our expectations. All the stores have consistently shown a growth of at least 2x in their F&V bottom line – helping them achieve overall profitability at store level.”
