The Serious Sweets Company (SSC) has recently made a significant acquisition by taking over Nom Bites, a renowned brand known for its delectable marshmallow and protein bars under the Lexi’s line. The deal’s financial details have been kept confidential, but it marks a strategic move by SSC to expand its product portfolio and strengthen its position in the confectionery industry. With this acquisition, SSC aims to tap into new market segments and offer its customers an even wider range of delicious treats.
Established in the year 2020 by Alexei Khatiwada, Nom Bites specializes in crafting a diverse selection of health-conscious, allergy-friendly indulgences.
Meanwhile, SSC manufactures own-label treats for major UK retailers together with a successful international business. SSC Brands has been established to manage the branded side of the portfolio.
Rob Whitehead, MD at SSC, said, “We’re delighted to bring Lexi’s into our family and continue the journey that Alexei and Shama have brilliantly led. Gluten, dairy, and nut-free bars fit perfectly into our stable of current brands, enabling us to offer customers a combination of indulgent treats and more healthy treats, ideal for customers with specific dietary needs, or those looking for a healthier snack.”
He continued, “We will be sharing the range with our customers over the next few months and look forward to developing Lexi’s alongside all our brands over the next few years”.
Khatiwada added, “This acquisition marks an exciting milestone for Lexi’s, as we capitalise on the growing demand for our award-winning treats. I’m proud that Lexi’s has helped deliver more inclusive treats to a mainstream audience, and it’s been a pleasure to see the growth of the brand, which started in my home kitchen and has now sold millions of treats across the UK. I’m delighted to see SSC’s ambition and desire to grow the brand further and continue this exciting journey.”
Earlier this year, SSC purchased UK-based marshmallow brand Mallow & Marsh.
