Quick commerce companies are surpassing traditional retailers, with 46% of consumers reducing purchases from Kirana shops. The quick commerce market is expected to reach $40 billion by 2030, up from $6.1 billion in 2024, reveals a recent report by Datum Intelligence.
46% customers shift towards quick commerce – Datum report
“Nearly half (46%) of respondents report reduced spending at Kirana shops, indicating a shift in customer behaviour towards quick commerce platforms,” the report notes. Top quick commerce platforms in India include Blinkit, Zepto, Swiggy Instamart, and Flipkart Minutes.
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Reportedly, the report predicts that quick commerce will capture $1.28 billion of Kirana sales by 2024, accounting for 21% of total sales. “Quick commerce’s focus on speed and convenience aligns with consumers’ needs for efficient, on-demand grocery shopping experiences plays a major role in the adoption of online grocery,” it says.
82% spends 25% of grocery budget on q-commerce
The study found that 75% of online grocery buyers have increased unplanned purchases, spending over INR 400 per order. Consumers opt for quick commerce due to its convenience and speed, facilitated by competitive pricing and eliminated intermediaries.
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Kirana stores face an existential threat, with 82% of consumers shifting at least 25% of grocery spending to quick commerce. “Quick commerce has witnessed an unprecedented pace of adoption, significantly influencing consumer behaviours across the retail ecosystem… projected to experience a 74% growth in 2024,” the report states.
The report also highlights a surge in unplanned purchases, with 75% of online shoppers experiencing an increase. “The increased confidence in receiving grocery items within 10 minutes through quick commerce platforms has led to a surge in unplanned purchases.”
Conducted in October 2024, the study surveyed 3,000 adults across 10 Indian cities, incorporating expert insights and market data.
