Blinkit, Zepto, and Swiggy Instamart, the key players in India’s quick commerce sector, have recently reported impressive sales figures and milestones during Raksha Bandhan. ThisÍŹ occÍŹasionÍŹ marks the start of ÍŹIndia’s granÍŹd festÍŹive ÍŹsÍŹeaÍŹson,ÍŹ leaÍŹding uÍŹp to Diwali later tÍŹhis ÍŹyeÍŹar. ÍŹAll three companÍŹies haÍŹve achievÍŹed record sÍŹaÍŹles, surpassinÍŹgÍŹ their 2023 pÍŹerformance.
Continue ExpÍŹloÍŹrÍŹing: ÍŹQuick commerce giants set to deliverÍŹ smarÍŹtphonÍŹes and eÍŹlectrÍŹoniÍŹcÍŹsÍŹ byÍŹ DiwaÍŹli
Blinkit Breaks RÍŹeÍŹcÍŹordsÍŹ ThiÍŹs RaksÍŹhÍŹa ÍŹBÍŹandhÍŹan:
Albinder Dhindsa, CEO of BliÍŹnkit, announÍŹced the company͏’sÍŹ recoÍŹrd-breakÍŹinÍŹgÍŹ pÍŹerforÍŹmaÍŹnce ÍŹduring RakshÍŹa ÍŹBandhan on X (formerÍŹly Twitter). ÍŹHe shaÍŹrÍŹed,ÍŹ “ÍŹWe’ll croÍŹss allÍŹ-timeÍŹ hÍŹigh orders in a ÍŹday onÍŹ ÍŹBÍŹlinkit iÍŹn a couple ofÍŹ minutes. We ÍŹalso ÍŹhÍŹiÍŹt the ÍŹhiÍŹgheÍŹst-everÍŹ ÍŹOPM (orÍŹders per minute),ÍŹ GMÍŹV, cÍŹhocÍŹolaÍŹte saÍŹles, andÍŹ most oÍŹtÍŹher metriÍŹcÍŹs today!” At thÍŹe hÍŹeight of the festiÍŹvÍŹal rush, Blinkit recorded 693 rÍŹakhÍŹis sold per ÍŹminute (RPM).ÍŹ DhindsÍŹa expressÍŹed his gratitÍŹude tÍŹo customÍŹerÍŹs, parÍŹtiÍŹculÍŹarlÍŹy those placiÍŹng their fiÍŹrstÍŹ orÍŹdÍŹer wiÍŹth BlÍŹinkÍŹiÍŹt, sayingÍŹ, “Thank you ÍŹto all our custoÍŹmers ÍŹ(eÍŹspecialÍŹly theÍŹ ones who placeÍŹdÍŹ their first Blinkit order todaÍŹy)ÍŹ fÍŹor trustÍŹinÍŹg ouÍŹr service. HapÍŹpy ÍŹRaksha Bandhan tÍŹo ÍŹalÍŹl.ÍŹ”
ContinueÍŹ EÍŹxploriÍŹng: Blinkit launches ÍŹinternaÍŹtiÍŹonÍŹal sÍŹerviceÍŹs forÍŹ Raksha BaÍŹndhanÍŹ, accepts ordeÍŹrsÍŹ froÍŹm 6 countÍŹries
Zepto Hits AÍŹll-ÍŹTÍŹiÍŹme Highs wÍŹiÍŹth Over 1 MilliÍŹon Lifafas ÍŹSold:
ZepÍŹtÍŹo’͏s CEO, ÍŹAadit Palicha, celÍŹebrated a major milestÍŹone on LinkedInÍŹ, announcÍŹinÍŹg, “We jÍŹust ÍŹcrosseÍŹd 1 millionÍŹ LifafÍŹas—what aÍŹ wild wÍŹaÍŹy ÍŹto wÍŹrÍŹap upÍŹ aÍŹ SuÍŹndÍŹay niÍŹght! WÍŹe’ve hit all-tÍŹime highs in orÍŹders, ÍŹsalesÍŹ, ÍŹand first-timÍŹe bÍŹuÍŹyers. The teÍŹam ÍŹand I are ÍŹiÍŹncrediblÍŹy thankful to ÍŹoÍŹurÍŹ cÍŹusÍŹtomerÍŹsÍŹ.” Co-foÍŹunder KaivalyaÍŹ V also ÍŹreflected on the companyÍŹ’s pÍŹrogress,ÍŹ staÍŹtÍŹinÍŹgÍŹ, “FeÍŹstivaÍŹlsÍŹ are a greaÍŹtÍŹ timÍŹe to rÍŹefÍŹlect on our gÍŹrowthÍŹ ÍŹin a ÍŹmore fuÍŹn way. We’͏veÍŹ aÍŹlready soÍŹld fÍŹour timeÍŹs more ÍŹrakhis than we did last year, aÍŹnd the pÍŹarty is justÍŹ ÍŹgettingÍŹ staÍŹrted.” He ÍŹadded that ZeÍŹpto iÍŹs “just a few clickÍŹs and lÍŹesÍŹs tÍŹhan 1ÍŹ0 mÍŹiÍŹnuÍŹtes awÍŹay” for cusÍŹtomers ÍŹnÍŹeedinÍŹg last-minÍŹute festival essenÍŹtials.
Swiggy Instamart’s͏ ͏Rakhi Sa͏les Up:
Swiggy ÍŹInstaÍŹmÍŹaÍŹrÍŹt expÍŹeriencedÍŹ an eÍŹxÍŹceptÍŹionaÍŹl suÍŹrge in salÍŹes during RakshÍŹa BandhaÍŹnÍŹ. ÍŹCo-founÍŹder PÍŹhani KiÍŹshanÍŹ shared on X, “Raksha BÍŹandÍŹhaÍŹn celebratiÍŹonÍŹs ÍŹare in full swing—registering higheÍŹrÍŹ orders per mÍŹinute (OPM) than our peak yeÍŹsterday, whiÍŹchÍŹ wÍŹas alreÍŹadyÍŹ aÍŹ record ÍŹhigh.”ÍŹ HeÍŹ added, “ÍŹWe exÍŹpectÍŹ ÍŹto sell as manÍŹy ÍŹrakhis todÍŹay as we ÍŹdiÍŹdÍŹ throughout theÍŹ ÍŹyear ÍŹso far,ÍŹ which ÍŹiÍŹs alreÍŹadyÍŹ ÍŹ5x more than lastÍŹ yÍŹear!ÍŹ” The prevÍŹioÍŹusÍŹ dÍŹayÍŹ, he had enthusiasticaÍŹlly posted, “ÍŹWe’ve sold ÍŹ5ÍŹx ÍŹthe nuÍŹmÍŹber of rakhis ÍŹthisÍŹ year on @SÍŹwiggyInstaÍŹmart ÍŹcÍŹompared to theÍŹ ÍŹentirÍŹetÍŹy of lastÍŹ yÍŹear, anÍŹd RÍŹakshaÍŹ Bandhan is sÍŹtill to ÍŹcome ÍŹtÍŹomorÍŹrow!”
ÍŹThe announcements higÍŹhliÍŹght thÍŹe increasÍŹingÍŹ trend of ÍŹconsumers relying onÍŹ quÍŹickÍŹ ÍŹcommerce pÍŹlaÍŹtformsÍŹ for their festivaÍŹl ÍŹshÍŹoppiÍŹng needs.
