Farmer-owned dairy cooperative Omsco has unveiled its fresh identity and will operate under the trade name Organic Herd from now on.
The rebranding aims to bolster Organic Herd’s aspiration of gaining acknowledgment as a sustainable cooperative of organic dairy farmers. With an aim to enhance its standing as a provider of top-notch organic dairy items, the cooperative seeks to also raise awareness about the inherent advantages of organic dairy.
The new name and identity align with the debut of an exclusive range of premium organic products, known as Organic Herd. The cooperative underscores that this value-added collection will not only showcase the finest in organic dairy but also differentiate it from the conventional dairy choices.
Martyn Anthony, Organic Herd’s CEO said, “The transition from being the Organic Milk Suppliers Cooperative (Omsco) to Organic Herd demonstrates the ongoing evolution of the business. From being simply a transactional supplier of organic milk to third-party processors, our new name reflects that we are now a more confident and more progressive business with a range of valuable customers, supply partnerships, products offerings and routes to market.”
He continued, “We believe our new, more relevant and relatable name will enable us to redefine and reinforce all that is great about organic dairy. It will enable us to engage more effectively with customers and consumers on the issues that they care about and make a compelling case for why they should choose organic dairy, which by its very nature is the original and only fully accredited regenerative dairy farming system.”
Describing its fresh identity as a pivotal element within an ambitious, far-reaching growth and developmental strategy, Organic Herd emphasizes its commitment to cultivating a more diversified business profile. This objective will be pursued by strengthening its enduring and sustainable supply alliances with committed dairy processors, food manufacturers, and food ingredient enterprises. Furthermore, the cooperative intends to expand its well-established global footprint and introduce a selection of inventive, value-added consumer products to the UK market.
Within the fresh Organic Herd lineup, you can anticipate an array of offerings such as cheddars, butters, and an assortment of flavored butters, including an enticing truffle-infused option. The selection also comprises soft cheeses in a ‘Port Salut style’, boasting two distinct and vibrant flavor variations: chocolate-infused and two variations of milk-based drinking chocolates. This diverse range is set to make its premiere at London’s Speciality Fine Food Fair in September, subsequently becoming available at select expert retailers, delicatessens, and farm shops throughout the United Kingdom.
Martyn Anthony added, “Our new name, identity, and premium product range, we believe, reflect and reinforce our core brand values of being collaborative, innovative, authentic and, above all, our preparedness to be bold to make a positive difference. We know we have much more to do but believe our new identity will be a catalyst to enhance and accelerate our mission of providing a sustainable future for our dairy farmers and the natural environment in which they farm.”