Myntra‘s Big Fashion Festival launched with strong momentum,͏͏ attracting͏͏ 120͏͏ million͏͏ visitors͏͏ during͏͏ Early͏͏ Access͏͏ and͏͏ the͏͏ first͏͏ day,͏͏ according͏͏ to͏͏ the͏͏ e-commerce platform.
Surge͏͏ in͏͏ New͏͏ User͏͏ Activity:
The͏͏ platform͏͏ experienced͏͏ a͏͏ 15X͏͏ surge͏͏ in͏͏ new͏͏ users͏͏ compared͏͏ to͏͏ regular͏͏ activity,͏͏ along͏͏ with͏͏ a͏͏ 2X͏͏ rise͏͏ in͏͏ orders͏͏ per͏͏ minute͏͏ during͏͏ peak͏͏ hours͏͏ compared͏͏ to͏͏ last͏͏ year.
Continue͏͏ Exploring:͏͏ Myntra expects͏͏ 1.6-fold͏͏ increase͏͏ in͏͏ traffic͏͏ during͏͏ upcoming͏͏ Big͏͏ Fashion͏͏ Festival
Impressive͏͏ Sales͏͏ Figures:
Myntra͏͏ reported͏͏ strong͏͏ sales͏͏ since͏͏ the͏͏ event’s͏͏ September͏͏ 25͏͏ launch,͏͏ with͏͏ 700͏͏ T-shirts,͏͏ 420͏͏ jeans,͏͏ 330͏͏ pairs͏͏ of͏͏ shoes,͏͏ and͏͏ 100͏͏ lipsticks͏͏ sold͏͏ every͏͏ minute͏͏ during͏͏ the͏͏ first͏͏ hour.
Strong͏͏ Performance͏͏ in͏͏ Core͏͏ and͏͏ Emerging͏͏ Categories:
Core͏͏ fashion͏͏ categories͏͏ remained͏͏ the͏͏ top͏͏ choice,͏͏ while͏͏ emerging͏͏ segments͏͏ like͏͏ Beauty͏͏ &͏͏ Personal͏͏ Care͏͏ and͏͏ Sports͏͏ Footwear͏͏ saw͏͏ over͏͏ 50%͏͏ growth͏͏ in͏͏ sales.͏͏ Additionally,͏͏ Home͏͏ and͏͏ Wearables͏͏ categories͏͏ experienced͏͏ a͏͏ 100%͏͏ surge͏͏ in͏͏ demand͏͏ compared͏͏ to͏͏ the͏͏ same͏͏ period͏͏ last͏͏ year,͏͏ according͏͏ to͏͏ the͏͏ Flipkart͏͏ Group͏͏ company.
Myntra͏͏ reported͏͏ a͏͏ surge͏͏ in͏͏ activity͏͏ on͏͏ its͏͏ Gen-Z͏͏ platform,͏͏ FWD,͏͏ with͏͏ demand͏͏ rising͏͏ 2.6X͏͏ compared͏͏ to͏͏ regular͏͏ usage͏͏ during͏͏ the͏͏ sale.
Myntra’s͏͏ reach͏͏ expanded͏͏ beyond͏͏ metro͏͏ areas,͏͏ with͏͏ around͏͏ 45%͏͏ of͏͏ orders͏͏ originating͏͏ from͏͏ Tier͏͏ 2͏͏ and͏͏ Tier͏͏ 3͏͏ cities.͏͏ Neha͏͏ Wali,͏͏ Head͏͏ of͏͏ Revenue͏͏ at͏͏ Myntra,͏͏ highlighted͏͏ a͏͏ 4X͏͏ increase͏͏ in͏͏ orders͏͏ compared͏͏ to͏͏ regular͏͏ business͏͏ on͏͏ the͏͏ event’s͏͏ first͏͏ day.
Myntra’s͏͏ collaboration͏͏ with͏͏ Kotak͏͏ Bank͏͏ via͏͏ a͏͏ co-branded͏͏ card͏͏ resulted͏͏ in͏͏ an͏͏ 8X͏͏ increase͏͏ in͏͏ transactions͏͏ on͏͏ Day͏͏ 1.
