Myntra, the fashion and lifestyle e-commerce platform, stated on Wednesday that it anticipates 20 million users to visit the platform during its sale which starts on 31 May.
The platform anticipates 1.35 million additional users to shop during the 20th edition of EORS (End of Reason Sale), according to Neha Wali, Head of Growth and Revenue.
Continue Exploring: Myntra surges ahead in online fashion market, expands focus on international brands and diversification
Myntra stated that by empowering kiranas and enhancing the last-mile delivery ecosystem, kirana partners gain an extra source of income due to the heightened volume of orders during EORS.
“We will optimize the use of all its Forward Distribution Centres (FDCs) to ensure a smoother, hassle-free delivery process during and after EORS,” it said in a statement.
Continue Exploring: Myntra sees 75 Million new users in 12 months, non-metro areas drive majority growth
