Kidbea, a direct-to-consumer kidswear brand, has secured funding from several notable investors, including Innov8 founder and angel investor Ritesh Malik, Nazara Technology founder Nitish Mittersain, and cardiovascular surgeon Dr. Shriram Nene.
Kidbea co-founder Swapnil Srivastav announced the news on LinkedIn but did not disclose the amount of funding received.
In a statement, the startup announced that the funding is part of its ongoing Series A round. Kidbea aims to raise $2 million in this round, with participation from investors in Dubai, Oman, Japan, and the US. The funding round is expected to close within the next 2-3 months.
The startup plans to use the funds for team expansion and research and development (R&D).
Established in 2021 by Aman Kumar Mahto, Mohammad Hussain, and Srivastava, Kidbea is a kidswear brand that offers spill-proof and sustainable clothing made from bamboo for children. The brand also sells soft toys and children’s accessories like feeding bottles and nibblers.
The startup sells its products through its own website, as well as on e-commerce marketplaces like Amazon, Flipkart, and AJIO. Additionally, it operates offline stores.
Apart from India, the startup operates in the UAE, Australia, and Bahrain.
Kidbea secured over $1 million in pre-Series A funding from investors such as Venture Catalysts, Agility Ventures, and Droom Founders, as well as Japanese actor Hiro Mizushima.
Continue Exploring: Plant-based kids’ fashion brand Kidbea secures $1 Million in Pre-series A funding led by Venture Catalysts
The startup reported revenue of INR 23 crore for the financial year 2023-24 (FY24).
Introduction of New Sub-Brands
Kidbea also intends to introduce two new sub-brands under its umbrella: a plant-based skincare brand for kids and a plant-based diapers and wet wipes brand.
In the children’s clothing segment, the startup competes with domestic rivals such as FirstCry, Hopscotch, Cub McPaws, and Peppermint, as well as global players like PatPat and Primary.
The children’s apparel and accessories market plays a crucial role in the country’s rapidly expanding fashion e-commerce sector and is projected to reach $32 billion by 2030. Consequently, the segment has attracted significant interest from investors.
In April, the online kidswear startup Includ secured $1.5 million (approximately INR 12.5 crore) in a seed funding round led by Incubate Fund Asia.
Last year, Hopscotch secured $20 million in a funding round led by Amazon. During the same period, Reliance Retail acquired a 51% stake in Ed-a-Mamma, the kid and maternity-wear brand founded by Alia Bhatt.
Continue Exploring: Kidswear brand Includ raises $1.5M in seed funding led by Incubate Fund Asia
