Kellogg’s has broadened its Pringles lineup with a fresh array of fiery flavors branded as “Hot.”
Pringles Hot comes in five different flavors: Mexican chili & lime, flamin’ cheese, smokin’ BBQ ribs, kickin’ sour cream, and sweet chili.
Each flavor presents a distinct level of heat intensity, ranging from the gentle kick of kickin’ sour cream and sweet chili to the spicier end of the spectrum found in the flamin’ cheese variety.
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The latest lineup is taking the place of Pringles Sizzl’N, introduced in 2021. Pringles Hot features four flavors that adhere to HFSS regulations, except for sweet chili.
Beth Johnson, Kellogg’s UK&I senior activation brand manager, said, “We know our shoppers love spicy flavours, as we saw with our Sizzl’N range. Pringles Hot is the next evolution and allows retailers to capitalise on the demand for more spicy offerings.’’
Pringles Hot is available at across major UK retailers for an RRP of £2.25 per 160g tube.
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