The Good Glamm Group is strategically honing its focus on profitability as it gears up for an Initial Public Offering (IPO) within the next two years, as revealed by Group Co-Founder Priyanka Gill.
Leveraging its omnichannel strategy and digital capabilities, the group, with a notable footprint in the content-to-commerce sector, is actively exploring fresh sources of revenue and streamlining expenses to maintain strong growth rates.
In a conversation with PTI, Gill expressed optimism about the demand in the upcoming festive season, attributing it to strong consumer sentiment and shopping intentions across the company’s diverse product portfolio.
The company has experienced a remarkable year-on-year growth rate exceeding 250% on a compound annual growth rate (CAGR) basis in recent years, with online sales accounting for up to 70% of the total revenue.
“Profitability has become a key drive for all of us,” Gill stated, emphasizing the company’s concerted efforts to enhance revenue through new streams, product launches, and tapping into different consumer bases, all while maintaining a keen eye on costs and the bottom line.
“We’ve been working really hard on those fronts, and we’ve been doing our job to target and really hopeful that we’ll be able to achieve that,” she added.
As the group prepares for an IPO within the next two years, the emphasis on achieving profitability becomes paramount. “Being a profitable company is the precursor to that,” Gill remarked, highlighting that the group’s energies are primarily directed towards achieving this goal.
Established by Darpan Sanghvi, Priyanka Gill, and Naiyya Saggi, the Good Glamm Group manages a collection of Direct-to-Consumer (D2C) beauty and personal care brands, complemented by a digital ecosystem encompassing content and influencer platforms, along with community networks.
Within its structure, the group comprises several divisions, including The Good Brands Co, The Good Media Co, The Good Creator Co, and The Good Community, all playing integral roles in fostering the overall growth of the company.
