Farmology, an agritech platform specializing in serving farmers, recently secured an undisclosed amount in its Seed fundraising round, which was led by iAngels and received additional support from India Accelerator. Notably, the investment round also saw contributions from high-net-worth individuals (HNIs) and esteemed industry experts, including Sunil Nair and Siladitya Sarangi, among others.
The company aims to utilize the funding to enhance its platform by developing a more extensive range of wellness offerings, improving the user experience, and optimizing platform performance.
Founded in 2018 by Anup Ganguly, Farmology offers a wide array of services, including expertise, impartial advice, organic and sustainable agri-inputs, crop and soil health monitoring, and a marketplace for farmers to sell their produce. Through Farmology’s guidance, farmers have already experienced the advantages of using organic fertilizers and herbicides, resulting in higher selling prices for their products. The company’s ultimate objective is to equip farmers and agribusiness stakeholders with technology to benefit the entire agribusiness ecosystem.
Anup Ganguly, Founder and CEO of Farmology, said, “Agriculture in India is very diverse with multiple languages and cultures, but the baseline problems of our farmers are the same across the country. With 150 million farmers the headroom for growth in this space is immense in India which shows a huge untapped opportunity. The speed of transition of farmers going digital has gone up and soon Indian farmers will leapfrog to become the most forward looking farmer community in the world. At the end of the day it all comes down to how well you understand your customer and how well you can execute.”
Deepak Nagpal, Managing Partner and iAgri Head, India Accelerator, said, “As an agri-tech platform, Farmology brings patented agri-inputs and digital crop advisory with a farmer centric approach to help farmers increase their output. We have invested in the startup with great enthusiasm and we intend to witness the fast paced growth and profitability.”
