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Sunday, December 22, 2024

Deepika Padukone’s 82°E joins forces with Reliance Retail’s TIRA for nationwide retail expansion

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82°E, the self-care brand founded by Bollywood actor Deepika Padukone, has announced a strategic partnership with Reliance Retail’s cutting-edge beauty platform, TIRA. This partnership marks a substantial shift for 82°E, transitioning from its thriving direct-to-consumer model to a dynamic retail venture, encompassing both online and offline realms across the nation. By joining hands, 82°E remains steadfast in its dedication to embedding the ethos of self-care into the fabric of everyday life for the TIRA community, fostering simplicity, joy, and efficacy along the way.

Having championed Simplified Skincare (Cleanse – Hydrate – Protect) over the past year, while solidifying product efficacy and fostering a dedicated global community, 82°E is now poised for rapid expansion through its transformative partnership with TIRA. This collaboration sees 82°E broadening its horizons, offering its sought-after Skincare, Body Care, and Men’s range, featuring popular items like Ashwagandha Bounce, Lotus Splash, and Turmeric Shield, on the TIRA platform. Previously exclusive to the D2C realm, 82°E products will now reach even more consumers through TIRA, with select products making their offline debut in handpicked TIRA stores across key markets in North, West, and South India.

Continue Exploring: Reliance Retail’s Tira brand steps into beauty accessories market with ‘Tira Tools’

The objective of this partnership is to make high-quality skincare products accessible to a broader audience, embracing Co-founder Deepika Padukone’s comprehensive wellness vision while utilizing Reliance Retail’s vast offline and online network as well as technological prowess.

In reference to the collaboration, Isha M Ambani, Executive Director of Reliance Retail Ventures Limited, expressed enthusiasm, stating, “We are thrilled to join forces with 82°E, a brand celebrated for its dedication to self-care and holistic well-being. This partnership advances TIRA’s mission of making attainable yet inspiring beauty accessible to all Indians, enabling us to offer our customers a selection of premium skincare products. Together, our goal is to enhance the self-care journey for consumers worldwide, introducing 82°E products to offline retail for the inaugural time.”

In regards to the collaboration, 82°E co-founder Deepika Padukone stated, “We’re excited to announce that 82°E is now available on TIRA, Online, and In-Stores.” Our common objectives of simplifying skincare and integrating self-care into daily life are what led to our collaboration. We are thrilled to provide our customers nationwide with the best of 82°E Skin care, 82°E Body Care, and 82°E Man in addition to 82°E’s Bestsellers & award-winning Formulations through TIRA’s Online and Offline platforms.

Continue Exploring: Deepika Padukone’s skincare brand 82°E set to expand product lines, channels, and global footprint in 2024

TIRA, Reliance Retail’s omnichannel retail platform, provides tailored experiences for customers and boasts a carefully curated selection of premier global and local brands, positioning itself as the ultimate beauty destination. Meanwhile, 82°E endeavors to establish itself as a premier modern self-care brand, offering meticulously sourced products spanning skincare and body care, with a focus on trustworthiness and efficacy.

Consumers can conveniently acquire 82°E products through the Tira app, website, and at designated Tira outlets.

SnackTeam
SnackTeamhttps://snackfax.com
SnackTeam is a specialised group of editorial staff motivated to improve the lives of individuals and society. The team intends to bring the most authentic, well-researched and dependable content for you and your loved ones every day.
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