Snack and confectionery producer Bikano has entered the domain of branded spices, a sector that has experienced rapid expansion in recent times. Bikano, a well-established name affiliated with Bikanervala Foods Pvt Ltd, has unveiled a fresh subsidiary label named ‘Swad Anusar’. Through this new brand, the company has revealed its plans to introduce an assortment of mixed spices, as stated in an official company announcement.
Bikano intends to collaborate with spice cultivators and suppliers, ensuring both quality and sustainability. The company is committed to meeting the necessary certifications from regulatory authorities like FSSAI, ISO, HACCP, and GMP.
Commenting on the development, Bikano Director Manish Aggarwal said, “Our snacks and namkeen have always been cherished for their unique blend of spices that make them enticing and delicious. This inspired us to expand our horizons and offer the same experience to daily meals. Thus, the launch of our Bikano spices sub-brand, Swad Anusar, comes as a natural progression.”
Over the past few years, a number of prominent FMCG companies, including Dabur, Emami, Tata Consumer Products Ltd, and ITC, have ventured into the spices industry.
Bikano intends to introduce Swad Anusar through Bikanervala establishments nationwide, as well as on major e-commerce platforms. The company has outlined its strategy to allocate resources for marketing and promotional endeavors, encompassing Above-the-Line (ATL), Below-the-Line (BTL), and digital campaigns.
Established in 1950, Bikano has become a well-recognized packaged snack brand within the country, boasting a significant market presence and extending its reach to more than 35 nations worldwide.
