Conscious Chemist, a beauty brand, announced on Thursday that it has secured an undisclosed sum in Bridge round funding from Inflection Point Ventures (IPV), as stated in a press release.
Utilizing this capital, the company intends to diversify its product offerings, enhance the brand’s marketing efforts, and establish physical retail outlets.
“This partnership with IPV will allow us to execute our business plan and grow more than 50% quarter-on-quarter (QoQ) at healthy EBITDA levels. The capital acquired will help us to amplify our brand voice. We will double down on our digital footprint with deeper penetration into online marketplaces while optimizing our offline channels,” said Robin Gupta, CEO and co-founder of the company.
Ivy Chin, Partner, Inflection Point Ventures, said, “In the last 3–5 years, there has been a clear change in the consumer behaviour wrt to beauty and skincare. The emergence of influencers and celebrities sharing their beauty regimen has only propelled the narrative around clean and sustainable beauty products, and rightfully so. Legacy and new-age brands entering this segment will only help grow this market faster, and we believe that Conscious Chemist has carved out the right niche with its purpose-driven philosophy of building the brand. At IPV, it has always been important to back businesses that are not only building profitable growth trajectories but also conscious about the planet.”
Founded in 2019 by Robin Gupta and Prakher Mathur, Conscious Chemist, a science-based beauty brand, caters to about 350,000 users in its customer base.
At present, the company moves around 25,000 units monthly throughout India, distributing its products in retail outlets such as Health & Glow and Shoppers Stop.
