Apparel Group has expanded its footprint in South India with the launch of a new Victoria’s Secret store in LuLu Mall, Kochi. This marks a key move in the company’s strategy to cater to the rising demand for its globally renowned brands. The͏͏ new͏͏ outlet,͏͏ Victoria’s͏͏ Secret’s͏͏ 10th͏͏ store͏͏ in͏͏ India,͏͏ reflects͏͏ the͏͏ brand’s͏͏ dedication͏͏ to͏͏ offering͏͏ an͏͏ elevated͏͏ shopping͏͏ experience.
The͏͏ new͏͏ store͏͏ is͏͏ designed͏͏ around͏͏ Victoria’s͏͏ Secret’s͏͏ innovative͏͏ ‘Store͏͏ of͏͏ the͏͏ Future’͏͏ concept,͏͏ blending͏͏ advanced͏͏ technology͏͏ with͏͏ an͏͏ immersive͏͏ shopping͏͏ experience.͏͏ It͏͏ spotlights͏͏ the͏͏ brand’s͏͏ extensive͏͏ beauty͏͏ range,͏͏ offering͏͏ an͏͏ exclusive͏͏ selection͏͏ of͏͏ fragrances͏͏ and͏͏ premium͏͏ body͏͏ care͏͏ products.
Continue͏͏ Exploring:͏͏ Myntra͏͏ expands͏͏ international͏͏ brand͏͏ portfolio͏͏ with͏͏ Victoria’s Secret Beauty,͏͏ teams͏͏ up͏͏ with͏͏ Apparel Group for͏͏ exclusive͏͏ collaboration
“At͏͏ Apparel͏͏ Group,͏͏ our͏͏ goal͏͏ goes͏͏ beyond͏͏ expanding͏͏ our͏͏ footprint;͏͏ we͏͏ aim͏͏ to͏͏ create͏͏ pathways͏͏ for͏͏ global͏͏ brands͏͏ to͏͏ seamlessly͏͏ become͏͏ part͏͏ of͏͏ India’s͏͏ retail͏͏ landscape.͏͏ Bringing͏͏ the͏͏ iconic͏͏ Victoria’s͏͏ Secret͏͏ brand͏͏ closer͏͏ to͏͏ our͏͏ customers͏͏ in͏͏ South͏͏ India͏͏ marks͏͏ an͏͏ important͏͏ milestone.͏͏ This͏͏ launch͏͏ reflects͏͏ our͏͏ commitment͏͏ to͏͏ enhancing͏͏ India’s͏͏ retail͏͏ sector͏͏ by͏͏ introducing͏͏ brands͏͏ renowned͏͏ for͏͏ their͏͏ innovation͏͏ and͏͏ exceptional͏͏ products,”͏͏ said͏͏ Tushar͏͏ Ved,͏͏ President͏͏ of͏͏ Apparel͏͏ Group͏͏ India.
Abhishek͏͏ Bajpai,͏͏ CEO͏͏ of͏͏ Apparel͏͏ Group͏͏ India,͏͏ commented,͏͏ “Kochi͏͏ is͏͏ a͏͏ vibrant͏͏ and͏͏ rapidly͏͏ growing͏͏ market,͏͏ making͏͏ it͏͏ the͏͏ perfect͏͏ location͏͏ for͏͏ our͏͏ new͏͏ Victoria’s͏͏ Secret͏͏ store.͏͏ We͏͏ aim͏͏ to͏͏ provide͏͏ customers͏͏ with͏͏ a͏͏ shopping͏͏ experience͏͏ that͏͏ reflects͏͏ the͏͏ city’s͏͏ energy͏͏ and͏͏ diversity,͏͏ combining͏͏ the͏͏ global͏͏ essence͏͏ of͏͏ a͏͏ premium͏͏ brand͏͏ with͏͏ local͏͏ touches.͏͏ This͏͏ expansion͏͏ highlights͏͏ our͏͏ dedication͏͏ to͏͏ reaching͏͏ key͏͏ regions͏͏ across͏͏ India,͏͏ offering͏͏ unmatched͏͏ luxury͏͏ and͏͏ style͏͏ through͏͏ prime͏͏ retail͏͏ locations.”
Reinforcing͏͏ Retail͏͏ Innovation:
The͏͏ new͏͏ store͏͏ in͏͏ LuLu͏͏ Mall,͏͏ one͏͏ of͏͏ Kochi’s͏͏ top͏͏ shopping͏͏ hubs,͏͏ highlights͏͏ Victoria’s͏͏ Secret’s͏͏ expanding͏͏ presence͏͏ in͏͏ the͏͏ region.͏͏ Building͏͏ on͏͏ the͏͏ success͏͏ of͏͏ its͏͏ nine͏͏ other͏͏ stores͏͏ across͏͏ India,͏͏ the͏͏ Kochi͏͏ launch͏͏ reinforces͏͏ the͏͏ brand’s͏͏ drive͏͏ for͏͏ retail͏͏ innovation͏͏ and͏͏ its͏͏ dedication͏͏ to͏͏ offering͏͏ customers͏͏ a͏͏ vibrant,͏͏ cosmopolitan͏͏ shopping͏͏ experience.
By͏͏ expanding͏͏ into͏͏ key͏͏ local͏͏ markets,͏͏ Apparel͏͏ Group͏͏ aims͏͏ to͏͏ enhance͏͏ the͏͏ retail͏͏ experience͏͏ for͏͏ a͏͏ diverse͏͏ range͏͏ of͏͏ consumers,͏͏ fostering͏͏ a͏͏ vibrant͏͏ and͏͏ inclusive͏͏ shopping͏͏ atmosphere.͏͏ These͏͏ strategic͏͏ store͏͏ openings͏͏ highlight͏͏ Apparel͏͏ Group’s͏͏ commitment͏͏ to͏͏ catering͏͏ to͏͏ the͏͏ unique͏͏ preferences͏͏ of͏͏ South͏͏ Indian͏͏ customers͏͏ while͏͏ positioning͏͏ Victoria’s͏͏ Secret͏͏ as͏͏ a͏͏ leader͏͏ in͏͏ the͏͏ premium͏͏ retail͏͏ sector.
