The e-commerce giant Amazon has emerged as the preferred online fashion platform for Gen Z (people born between 1995 and 2010) in India, surpassing other e-commerce sites, as per a recent poll on Hunch, a social discovery app.
Collectively, Amazon, Myntra, and Flipkart secure 58.1% of the votes from Gen Z. Among these, domestic platforms such as Myntra and Flipkart jointly hold 33.2% of the votes, while Amazon independently claims 24.9%.
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Factors such as the platform’s diverse fashion product offerings, competitive pricing, dependable delivery services, and intuitive interface are credited for this preference.
Traditional shopping venues like malls and department stores were favored by 35.5% of voters, while 6.5% found Instagram to be a convenient platform for purchasing fashion products.
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