Homegrown kidswear brand Orange Sugar has raised Rs 4 crore in a pre-seed angel funding round led by Consumer Collective by Atrium and Ramakant Sharma, marking a key milestone in its journey to become a trusted name in children’s apparel. The round also saw participation from several notable angel investors including Saurabh Jain, Srivatsan Chari, Kunal Mahipal, Meghana Agarwal, and Sunil Khaitan.
Founded by Tarun Agrawal, Payal Agarwal, and Bharath Gupta, Orange Sugar focuses on everyday cotton essentials for children up to 10 years old. The brand has positioned itself in the premium comfortwear space, combining soft, breathable fabrics with child-safe design. The latest infusion of capital will be directed toward expanding product categories, strengthening e-commerce and quick commerce presence, and scaling offline retail in major Indian cities.
Speaking about the milestone, Tarun Agrawal, co-founder of Orange Sugar, said, “This fundraise validates our mission to bring quality and trust to the children’s apparel category. With the backing of experienced investors, we’re now ready to innovate faster, reach more families, and build a stronger brand ecosystem.”
Orange Sugar currently retails through leading platforms such as Myntra, FirstCry, and Nykaa Fashion, along with its own D2C website, which has recorded consistent traction in recent quarters. The company also plans to enhance its parent engagement programs, strengthen supply chain efficiency, and build a wider retail footprint to capture India’s fast-growing kidswear market, projected to touch Rs 1.5 lakh crore by 2028, driven by rising disposable incomes and demand for safe, stylish children’s clothing.
With its latest fundraise, Orange Sugar aims to establish itself as a homegrown, design-forward label that combines everyday practicality with thoughtful craftsmanship — a positioning that resonates strongly with today’s young, urban parents.
