Lehlah, a platform that helps influencers monetize their product recommendations, has raised ₹12.5 crore ($1.46 million) in a seed funding round led by Gruhas, the investment firm co-founded by Zerodha’s Nikhil Kamath and Abhijeet Pai of Puzzolana Group.
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The funding will be used to roll out new features, expand the team, and solidify Lehlah’s foothold in India’s rapidly growing influencer-driven shopping sector.
Founded in December 2022 by Ashna Ruia, daughter of Essar Group director Prashant Ruia, Lehlah collaborates with major e-commerce players like Myntra, Meesho, Flipkart, and Nykaa, as well as D2C brands such as Libas and Foxtale. Initially focused on fashion and beauty, the platform is now branching into home accessories and gadgets.
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With a 50-member team, Lehlah operates its marketing division from Mumbai while its tech team is based in Bengaluru. The company runs on a commission-based model, where brands pay a fee for sales generated through influencer promotions. Currently, influencers using the platform earn anywhere between ₹50,000 and ₹1,00,000 per month, highlighting its potential as a reliable income source for content creators.
