Plush, a fast-growing personal care brand focused on modern wellness needs, has bagged Rs 40 crore in its latest growth round. The funding was led by Rahul Garg, with backing from notable players such as Blume Founders Fund, OTP Ventures, Careernet, the Patni Family Office, Sumit Jalan, and Ajay Kumar Aggarwal, among others.
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Started in 2019 by Prince Kapoor and Ketan Munoth, Plush offers a range of self-care products including period essentials, intimate hygiene, hair removal solutions, and daily personal wellness items. The brand has already raised Rs 26 crore in earlier rounds and currently clocks a net ARR of Rs 100 crore, with profitability at the EBITDA level. Now, it’s eyeing a leap toward the Rs 200 crore ARR milestone.
For FY24, the company saw an 84% jump in revenue, bringing in Rs 28.87 crore, while recording a loss of Rs 4.4 crore. It projects a top line of Rs 65 crore in the current financial year.
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“This is about more than products—we’re building a brand that listens to women and designs around their real needs,” said co-founder Ketan Munoth. Co-founder Prince Kapoor added that the funding will support brand expansion and offline growth.
Lead investor Rahul Garg praised Plush’s capital-efficient scale and emotional connect with consumers.
