In a move that’s turning heads across both the cricket and sports business worlds, Virat Kohli has come on board as a strategic investor in the World Bowling League (WBL)—a new global initiative aiming to reimagine bowling as a serious, spectator-friendly sport.
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This announcement follows the league’s earlier reveal of its first franchise: Team OMG, led by none other than MLB legend and three-time World Series champion Mookie Betts. The WBL, founded by sports entrepreneur Adi K. Mishra, is attempting what few have dared—to take the largely recreational image of bowling and spin it into a competitive, high-energy league experience with international flair.
Kohli, no stranger to revolutionizing sports culture himself, said his interest in bowling goes back to childhood. “I was just 11 when I first picked up a bowling ball—and I was trying to spin it by the time I turned 12,” he recalled. “It’s a sport with massive appeal but one that’s flown under the radar in terms of business potential. What Adi is building with WBL is visionary. After working together on Team Blue Rising in the E1 electric powerboat series, I’m excited to partner with him again—this time in a whole new arena.”
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The league plans to combine dramatic venues, tech-powered gameplay, and international talent to reframe bowling as a modern global sport. With marquee names like Betts and now Kohli on board, the WBL is signaling serious intent—and aiming to make bowling cool again.
