India’s leading clean-label food brand, The Whole Truth (TWT), has raised $15 million in a Series C round, led by Sofina, with continued backing from its existing investors Z47, Peak XV Partners, and Sauce.VC. The brand, known for its radical transparency in food labeling, has also received support from high-profile angel investors like Nithin Kamath (Zerodha), Sriharsha Majety (Swiggy), and Jaydeep Burman (Rebel Foods) in earlier rounds.
This fresh funding will help TWT scale up its in-house manufacturing, expand its team, and diversify its product range, all while staying true to its core mission—bringing honesty and integrity back to packaged food.
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From a Personal Struggle to a Food Revolution
The Whole Truth wasn’t born in a corporate boardroom—it came from a deeply personal journey. Founder Shashank Mehta, a former Unilever marketer, battled obesity for years before realizing that so-called “healthy” packaged foods were loaded with hidden sugars and chemicals. That revelation led him to build TWT—a brand that refuses to cut corners, mislead consumers, or compromise on ingredients.
Driving the brand’s innovation and product development is Rachna Aggarwal, a bakery chef and chocolatier with over 15 years of experience. The team also includes Entrepreneurs-in-Residence (EiRs) from diverse industries, all united by a single mission: to challenge the status quo of India’s $40 billion packaged food industry.
Taking Clean-Label Foods to the Next Level
TWT isn’t just another protein bar company—it’s actively changing the way Indians think about food. Its latest launch, 100% Clean, Super-Light Protein Powders, is breaking barriers by catering to women, teenagers, and older adults, groups that have traditionally been ignored in the fitness and nutrition space. Alongside its popular Protein Bars, Peanut Butters, and Dark Chocolates, TWT is redefining what clean eating looks like in India.
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Why Investors Are Betting Big on TWT
Early investors like Z47 saw TWT’s potential long before it became a household name. The brand has grown 3.5X since its last funding round, proving that Indian consumers are ready for a shift toward clean-label nutrition.
Vikram Vaidyanathan, Managing Director at Z47, explains:
“Shashank and his team aren’t just building a food brand—they’re leading a movement. Their rapid growth proves that consumers are hungry for transparency, and we at Z47 are excited to deepen our commitment to their journey.”
Meanwhile, global investor Sofina sees TWT as a long-term bet.
Yana Kachurina, Principal at Sofina, adds:
“We invest in companies that create lasting impact, and TWT’s mission to bring trust back to food aligns perfectly with our values. We’re excited to partner with them in reshaping India’s food industry.”
The Future of The Whole Truth
With in-house R&D, proprietary manufacturing, and a commitment to exposing industry gimmicks, TWT is gearing up to take clean-label foods mainstream.
As the brand scales, one thing is clear: this isn’t just a company—it’s a movement. And with investors, consumers, and industry experts rallying behind it, The Whole Truth is just getting started.
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