On a recent episode of Shark Tank India on Sony LIV, men’s fashion brand The Bear House walked away with a ₹3 crore deal from Namita Thapar, Executive Director of Emcure Pharmaceuticals.
Namita’s offer included ₹1 crore for 1% equity and ₹2 crore as debt, a proposal that co-founders Tanvi and Harsh Somaiya ultimately accepted. The pitch captivated the panel, which also included Aman Gupta, Anupam Mittal, Viraj Bahl, and Kunal Bahl. The brand’s strong financials and premium positioning stood out, with Aman Gupta even calling it “too good to be true.”
Kunal Bahl was also keen to invest, proposing ₹3 crore for 3% equity at a ₹100 crore valuation. However, Tanvi and Harsh felt Namita’s structured offer aligned better with their vision, giving them both capital and strategic support without diluting too much equity.
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A Brand Rooted in European Aesthetics
Founded in 2017, The Bear House draws inspiration from European fashion and caters to men looking for effortless, smart-casual attire. The brand has built a strong reputation for its minimalist designs, quality craftsmanship, and adaptability to modern hybrid work culture.
“Being on Shark Tank and gaining the trust of the investors is a defining moment for us. Their belief in our product and vision reaffirms what we’ve been working towards—helping Indian men express their unique style with confidence,” said Tanvi Somaiya, Co-founder of The Bear House.
“Our product speaks for itself—that has always been our philosophy,” added Harsh Somaiya.
Scaling Up and Expanding Reach
With a solid offline presence in Delhi, Bengaluru, and Hyderabad, The Bear House is now gearing up to expand into cities like Mumbai, Pune, and Chennai. The company is on track to cross ₹140 crore in revenue this year, growing at over 40% year-on-year.
Online, the brand has carved a niche for itself, consistently ranking #1 in the casual shirts category on Myntra. It is also available on Flipkart, Amazon, Ajio, Tata Cliq, Nykaa, and newer quick-commerce platforms like Zepto.
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During the pitch, Namita Thapar highlighted the founders’ resilience and integrity, stating, “Your journey may sound too good to be true, but it’s real. You’ve built something special despite the challenges, and that’s why I want to be a part of it.”
With this new investment, The Bear House is set to accelerate its growth, strengthen its retail footprint, and continue redefining menswear in India.
