Mohali-based shoe care startup SHOEGR has raised $100,000 in a pre-seed funding round led by early-stage startup accelerator PedalStart. With this fresh capital, the brand is gearing up to expand its product lineup, enhance customer reach, and build stronger brand awareness.
Aiming for Bigger Markets and Stronger Retail Partnerships
SHOEGR isn’t just looking at incremental growth—it’s going all in. The funding will help the company bolster its direct-to-consumer (D2C) presence, improve its e-commerce experience, and establish new retail partnerships to get its products into more hands.
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Founded by Saurabh Gupta, Anuj Sachdeva, and Ankit Roy, SHOEGR has already built an impressive catalog of shoe cleaning, protection, and storage solutions.
“We don’t see shoe care as an afterthought—it’s an essential part of personal grooming and style,” said Anuj Sachdeva, Co-founder of SHOEGR. “Our mission is to make shoe care effortless, accessible, and a natural part of people’s daily routines. We want to shift the culture from just wearing shoes to truly caring for them.”
Expanding Footprint and Eyeing ₹1 Crore Monthly Sales
SHOEGR currently sells through its own website, along with major marketplaces like Amazon, Flipkart, Myntra, and Ajio. The brand reported ₹50 lakh in monthly sales as of October last year and is now targeting ₹1 crore in monthly revenue by FY 2025-26.
Investor Confidence in a High-Growth Segment
PedalStart sees big potential in SHOEGR’s niche but rapidly growing market.
“We’re excited to back SHOEGR as it addresses a critical gap in the footwear industry,” said Chintan Kalla, Founding Partner at PedalStart. “The shoe care segment in India is still at an early stage but has massive potential. SHOEGR has positioned itself as the go-to brand in this space, and we’re committed to supporting its journey.”
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With fresh funding and a strong growth strategy, SHOEGR is on track to redefine how Indians care for their footwear.
