Coluxe, a fresh face in India’s fine jewellery landscape, has just wrapped up its friends and family funding round. The round brought together a range of well-known names from the entrepreneurial world, including HCL co-founder Ajai Chowdhry, Tej Kapoor of ICICI Ventures, Appreciate Capital’s Sairee Chahal, Startup Sherpas, Kunal Chowdhry from Apollo Singapore Investments, Rachin Dewan of Rachin Dewan Ventures, and Synage’s Kunal Milwani.
With funding now in place, the brand is preparing for an official digital debut this August. The investment will help Coluxe roll out its online store, expand its jewellery lineup, and strengthen operational support systems.
Founded by Priyanka Gill earlier this year, Coluxe is carving a niche for itself in a market that’s long leaned heavily on traditional gold. The brand puts a modern spin on jewellery by offering modular, mix-and-match pieces built around lab-grown diamonds and vibrant gemstones. The idea? Create jewellery that’s stylish, personal, and suitable for daily wear—something women can buy for themselves, not just receive as heirlooms.
“There’s a huge gap between what people want and what the market offers,” said Gill. “Lab-grown diamonds are helping bridge that divide, especially in a country where only a tiny slice of gold buyers own even one diamond.”
Coluxe aims to speak to urban shoppers looking for sustainability and self-expression in what they wear. Its debut earlier this month featured a limited Rakhi-themed capsule sold via WhatsApp, which reportedly sold out in just a week—an encouraging sign for what’s to come.
The upcoming August collection will launch with more than 300 styles across rings, bracelets, pendants, earrings, and stackable sets. Future drops will be built around storytelling—think zodiac symbols, manifestation themes, classic solitaires, and gift-worthy pieces.
