Outzidr, the digital-first fashion label designed for Gen Z women, has secured Rs 27 crore in a pre-Series A funding round led by RTP Global, with follow-on participation from Stellaris Venture Partners. This marks the second investment in the startup by Stellaris, which had earlier led its Rs 30 crore seed round.
Founded in 2024 by Nirmal Jain, Mani Kant Mani, and Justin Mario, Outzidr launched operations just six months ago and has already crossed 100,000 customers, boasting retention metrics 1.5 times higher than industry norms. The brand currently drops around 2,000 new styles every month through its own D2C platform and marketplaces such as Ajio, Myntra, and Nykaa Fashion.
Its fast-fashion engine runs on a test-and-scale model—small experimental batches are launched weekly, and the top performers are scaled rapidly. So far, more than 8,000 styles have been listed online.
The fresh capital will be used to deepen tech and supply chain capabilities and expand the team across design and operations. The company is also targeting its first exclusive offline store by March 2026.
Outzidr’s offerings are tailored to Gen Z’s social lifestyle, covering categories like brunchwear, date-night looks, college festival fits, and concert-ready pieces for women aged 18 to 28.
“This isn’t just fashion. It’s a reflection of how India’s next generation dresses to express,” said Nirmal Jain, CEO and co-founder. “We’re here to build a brand that evolves at the same pace as the people we serve.”
India’s fast fashion market, valued at $10 billion today, is projected to cross $50 billion by FY31, growing at a CAGR of 30 percent, according to RedSeer.
RTP Global’s Pavitra Gupta said, “Outzidr has the pulse of the next generation. The execution so far has been razor-sharp, and the opportunity ahead is massive.”
