Chennai-based food startup Cookd has secured ₹16 crore (roughly $2 million) in fresh funding ahead of its Series A round. The investment was led by Spring Marketing Capital, with backing from Eternal Capital, Sun Icon Ventures, and PeerCheque.
Launched in 2020, Cookd has steadily carved a niche in India’s packaged food space with its preservative-free masalas, curry bases, and ready-to-cook kits. With the new capital, the brand plans to strengthen its footprint in Tamil Nadu while entering high-potential markets in Kerala and Andhra Pradesh—where its digital content already enjoys a strong following.
Founder Aathitiyan V.S. shared that the funding will accelerate both market expansion and the development of a new category of cooking products. “We’re building offerings that keep the soul of traditional cooking intact, but make the whole experience easier and more joyful,” he said in a statement.
Cookd’s online reach is impressive: over 6 million followers across YouTube, Instagram, and Facebook, and more than 150 million video views each month. This content-first approach, led by chefs and home cooks, hasn’t just built a fanbase—it’s shaped Cookd’s product roadmap by directly channeling audience feedback.
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In stores, the brand is already available in over 1,600 outlets and is tapping into India’s fast-growing quick commerce scene via Zepto, Blinkit, and Swiggy Instamart. Cookd claims to lead the biryani kit category in this space, attributing its edge to offering full kits rather than just spice blends. “While others sold masala, we sold the whole solution—and it worked,” Aathitiyan noted.
The startup is now setting its sights on making everyday cooking faster, tastier, and stress-free—without compromising on authenticity.
