ClearDekho, the budget-friendly eyewear brand known for bringing affordable vision care to smaller Indian towns, has been fully acquired by the Jaipuria Group in a move that signals a bigger play in retail and healthcare by the conglomerate.
While ClearDekho will retain its branding and continue to run independently on the surface, the reins of day-to-day operations are now firmly in Jaipuria Group’s hands. Over the next two years, the original investors and founders are expected to step away entirely, making way for a full transition of ownership. The finer details of the acquisition haven’t been made public.
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Launched in 2017 by Shivi Singh, ClearDekho set out with a clear mission: offer accessible, affordable eyewear to India’s underserved towns and price-conscious consumers. The brand’s strategy—combining digital reach with a physical footprint through FOCO (franchise-owned, company-operated) stores—helped it gain ground quickly in a space largely dominated by higher-end players.
Today, ClearDekho operates over 100 stores across 50+ Indian cities and reports gross margins north of 65%. While FY24 revenues stood at Rs 12.8 crore and losses hit Rs 7.13 crore, the company still tripled its growth over the past three years. Its future ambitions are bold—hitting Rs 300 crore in revenue within the next three years and capturing a 10% share of India’s eyewear market in five to seven years.
From reading glasses to prescription lenses and even contact lenses and sunglasses, ClearDekho’s catalog is built around affordability—appealing to millions who’ve long been priced out of quality eye care. The Jaipuria Group, known for its diverse investments, may eventually fold ClearDekho into its wider portfolio if the brand proves scalable under new management.
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For now, ClearDekho remains a rare success story in value-driven retail—quietly rewriting the rules of who gets to see clearly and affordably in India.
