In a win for snack lovers and nostalgia seekers alike, Chennai-based startup Indian Snack House has secured ₹2.2 crore in pre-seed funding, with Titan Capital leading the round. The young D2C brand, launched in 2023, is on a mission to take time-honoured South Indian sweets and savouries to kitchens across India — minus the artificial stuff.
This early cash injection will help the brand broaden its reach to more cities and digital storefronts, and add a wider range of traditional favourites from Andhra, Telangana, Karnataka, Kerala, and Tamil Nadu. The goal? Give modern consumers a taste of home without the chemicals and palm oil — something that’s surprisingly hard to come by in today’s packaged snack aisles.
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The idea for Indian Snack House came from a simple frustration. Founders Rajakumaran and Anbarasan, both originally from the South, struggled to find clean, trustworthy versions of the sweets they grew up with after moving to bigger cities. So they did what any homesick foodies with entrepreneurial instinct might do — they decided to make their own.
And they didn’t stop at just reviving old-school recipes. The duo built the brand around a clean-label promise — no preservatives, no palm oil, no synthetic colours — while holding tightly to authenticity. That means treats like Tirunelveli Halwa, Srivilliputhur Palkova, Atreyapuram Pootharekulu, Dharwad Peda, and Kozhikode Halwa, made with the kind of care you’d expect from a grandmother, not a factory.
“We’re grateful to Kunal Bahl, Rohit Bansal, and everyone at Titan Capital for believing in what we’re building,” the founders said in a joint statement. “Their journey with early-stage brands gives us a lot of confidence as we grow. Our aim is to make Indian Snack House a go-to name for South Indian treats, both in India and abroad.”
A spokesperson from Titan Capital echoed the excitement: “There’s a real gap in the market when it comes to packaged South Indian snacks that are both clean and genuinely tasty. The team at Indian Snack House gets that balance — and we’re excited to support them as they grow.”
With the backing of one of India’s most seasoned startup investors, Indian Snack House is now gearing up to scale. And if all goes to plan, the next time you crave Pootharekulu or Palkova, you won’t need to call your aunt in Andhra — just open your phone.
