OUTZIDR, a fashion label aimed at Gen Z women, has secured INR 30 crore (approximately $3.5 million) in a seed funding round led by Stellaris Venture Partners. The round also drew backing from a group of prominent angel investors, including Ramakant Sharma (cofounder and CEO of Livspace) and Ghazal Alagh (cofounder and chief innovation officer at Mamaearth).
Founded by Nirmal Jain—who earlier helmed Styli under the Landmark Group in Dubai and later cofounded Increff—OUTZIDR is his latest foray into the world of direct-to-consumer retail. He teamed up with Mani Kant Mani and Justin Mario to launch the brand in 2024.
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The label targets women aged 17 to 27, focusing on trendy western wear and party outfits. Since its soft launch in February 2025, OUTZIDR has been selling through its own website and across major online fashion platforms like Myntra, AJIO, and Nykaa Fashion.
Currently operating out of Bengaluru with a lean team of 22, the brand follows a mixed manufacturing approach—working with around 30 partner factories in India along with a few international suppliers. Jain shared that a significant portion of the fresh capital will go into improving their design and operational frameworks, while the rest will help scale marketing, boost brand visibility, and manage inventory more effectively.
The company is eyeing an ambitious milestone: hitting an annual revenue run rate of INR 100 crore by the end of 2025.
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OUTZIDR finds itself in a competitive space, sharing the market with names like FS Life (formerly FableStreet) and Berrylush. With the D2C fashion segment undergoing a makeover—thanks to younger shoppers, new retail formats, and changing buying behaviors—OUTZIDR is positioning itself as a bold, youth-first brand ready to ride the wave of this evolution.
