Hexafun, a design-led lifestyle accessories startup, has secured Rs 4.5 crore in seed funding from Prajay Advisors. The Bengaluru-based brand, founded in 2021 by Harshit Singhal and Manali Sanghvi, said the capital will be deployed to strengthen retail channels, expand marketing campaigns, and build visibility in urban and high-growth markets.
The fundraise coincides with the launch of Hexafun’s new campaign, “Insanely Indian,” a culture-forward collection that reimagines everyday essentials with regional motifs and Gen Z sensibilities. The line features socks, tote bags, coasters, hankies, and gifting products, drawing design cues from Maharashtra, Tamil Nadu, Bengal, Gujarat, and Punjab. The company said the collection reflects India’s mix of tradition and irreverence, transforming basic items into style statements.
Hexafun has positioned itself at the intersection of design and culture, catering to young consumers who are looking beyond mainstream, repetitive offerings. “This generation is rewriting fashion language,” said co-founder Harshit Singhal. “They are as comfortable using emojis as they are showcasing where they come from. That balance of roots and rebellion is at the heart of Hexafun.”
Investor Prajay Advisors believes the startup’s strength lies in its ability to turn functional products into sought-after lifestyle objects. “The rise of Hexafun signals a new era for everyday essentials,” said founders Dr. Prakash Mody and Jayendra Shah in a joint statement.
India’s accessories market, pegged at over $2 billion, has seen a spurt of design-led brands targeting young consumers who value individuality. With this funding, Hexafun aims to accelerate growth and place culture-infused products on the radar of India’s style-conscious youth.
