Clean-label food startup Gladful has raised ₹8 crore in a fresh funding round led by Eternal Capital, with participation from existing investors Antler India and Venture Catalysts. Other backers include RWA Advisors, Arav Ventures, and angels Aman Tekriwal and Sairam Krishnamurthy.
The funds will drive expansion across R&D, marketing, and digital growth, as the startup prepares to enter the ₹12,000 crore kids’ milk mix and health drinks segment with a new offering: NutraMilk.
Founded by sibling duo Parul and Manu Sharma, Gladful has built its early success around protein-rich breakfast foods designed for families. With NutraMilk, the company is making its first big leap beyond breakfast, targeting high-consumption nutrition categories where legacy brands have dominated for decades.
Parul Sharma, Gladful’s Co-founder and CEO, said the new funding will help scale innovation and simplify nutrition choices for young families. “Today’s parents are overwhelmed. They want clean, nutritious options that are both effective and enjoyable for kids. That’s where we come in,” she said.
Gladful plans to channel a large part of this capital into strengthening its presence across quick commerce platforms like Blinkit, Zepto, and Instamart, which have become key to reaching busy, health-conscious households.
The startup’s rapid rise comes at a time when the functional and fortified food segment is witnessing increasing investor attention. With kids’ nutrition emerging as a fast-growing vertical, Gladful is betting that its clean-label, protein-first approach will resonate with modern Indian families.
The company is also actively hiring across tech, marketing, and product teams as it prepares for a national rollout of NutraMilk later this year.
