Gloss Ventures, the beauty incubator responsible for TikTok-famous brands like Sacheu Beauty (a favorite of Billie Eilish) and the Gen Alpha-focused skincare line Glossmetics, has secured $15 million in Series A funding. This investment sets the stage for the company’s ambitious goal of reaching $100 million in sales within two years.
The sole backer in this round was Peterson Partners, a Salt Lake City-based private equity firm with a $2.5 billion portfolio that includes names like Allbirds, Glowbar, Bonobos, Rails Clothing, and Madison Reed. This is Peterson’s first institutional investment in Gloss Ventures, which launched Sacheu in 2020 in partnership with influencer Sarah Cheung and introduced Glossmetics in 2023. Peterson Partners is known for being the first institutional investor in many of its portfolio companies.
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Gloss Ventures CEO Quinn Roukema reflected on the partnership, saying, “Our growth trajectory kept outpacing expectations, and the relationship with Peterson Partners developed naturally during the due diligence process. We’re excited to collaborate—it’s a seamless fit.”
Brett Stohlton, a partner at Peterson Partners, shared his enthusiasm, stating, “Sacheu is at an exciting point, using innovative technology and marketing to carve out its place in the beauty industry. We’re thrilled to partner with Quinn, Sarah, and the Gloss Ventures team as they build the next breakout beauty brand.”
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In addition to the $15 million Series A funding, Gloss Ventures has secured a $5 million asset-based loan from an undisclosed lender. These funds will fuel the company’s expansion across products, retail partnerships, marketing, and international markets. This follows a $9.5 million senior debt raise in 2021 from a Canadian financial institution.
Glossmetics is preparing for a significant retail push, with plans to hit 400 U.K. stores this spring and 5,000 U.S. locations by summer. Known for delivering high-quality skincare products at under $10, the brand is already available at Urban Outfitters, Amazon, and 210 Walmart stores in Canada. Standout products include the $7.99 Lip Glaze, $8.99 Check Mate Spot Patches, and $9.99 Peptide Glazed Face Serum.
