Cleevo, the emerging home hygiene startup, has just pocketed $1 million in seed funding as it gears up for its next phase of growth. The round was led by Eternal Capital and saw backing from a strong lineup of investors including Zeca Capital, DeVC, Utsav Somani’s iSeed, Suhail Sameer of OTP Ventures, Sumit Jalan, Ajay Kumar (Action Tesa Group), Alok Mittal (Indifi), and select members of the Venture Garage investor network.
Started with a goal of modernising everyday hygiene products, Cleevo has quietly built a loyal customer base—serving over 1.5 lakh households via online marketplaces like Amazon, Flipkart, and Zepto, alongside its own direct-to-consumer store.
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With fresh capital in the bank, the company is now looking to scale its operations aggressively. The plan? Multiply manufacturing output tenfold, invest heavily in R&D to develop more advanced formulations, and widen its digital footprint. It’s also exploring B2B distribution and testing the waters in a few international markets, signaling a much bigger play on the horizon.
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Cleevo’s team says this round marks a key milestone in its mission to take on legacy hygiene brands with cleaner, smarter alternatives—and to do it with speed.
