Argos Watches, a premium homegrown watch brand, has secured ₹6.5 crore in its latest funding round, drawing investment from a group of high-net-worth Indian investors. The fresh capital comes at a ₹45 crore valuation, underscoring the brand’s growing appeal among luxury watch buyers in India.
Olympus: India’s First Mechanical Watch with Power Reserve Indicator
As part of its expansion, Argos has unveiled Olympus, which it claims is India’s first mechanical watch featuring a power reserve indicator. Priced between ₹8,000 and ₹20,000, the watch aims to bridge the gap between affordability and premium craftsmanship, catering to collectors and enthusiasts who appreciate mechanical timepieces.
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“Olympus is a blend of timeless design and cutting-edge mechanics, crafted for those who value precision and artistry in their watches,” said M Channiwala, Founder of Argos Watches.
Scaling Up with New Capital
With this funding, Argos plans to double its revenue this financial year by expanding its Direct-to-Consumer (D2C) model, enhancing its digital footprint, and increasing brand awareness. The company currently sells exclusively through its own website, leveraging a niche but rapidly growing audience of mechanical watch lovers.
“This investment validates our vision of bringing high-precision, luxury mechanical watches to Indian consumers,” said Channiwala. “With strong investor backing, we are set to scale operations, develop new products, and establish Argos as a leading name in Indian watchmaking.”
India’s Luxury Watch Market is Booming
India’s luxury watch market is currently valued at over ₹10,000 crore, with increasing disposable incomes, a rising community of collectors, and a shift toward mechanical watches over quartz alternatives driving demand.
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With the launch of Olympus and fresh investor support, Argos Watches is positioning itself as a serious contender in India’s high-end watch space, blending heritage craftsmanship with modern innovation.
