Fashion-tech startup ANNY has raised ₹10 crore in a pre-Series A round led by Atomic Capital, as the brand looks to step up its growth across product, tech, and distribution. The funding will go toward expanding ANNY’s fashion categories, boosting its proprietary tech stack, and building a stronger leadership and distribution base, the company said in a statement.
This latest round follows last year’s seed funding, led by Faad Capital, which also included several angel investors and HNIs. That early injection helped the brand scale quickly through its first year.
Founded in 2023 by Japjot Singh, Aveen Kaur, and Rahul Tanwar, ANNY calls itself an “accessible luxury” brand tailored for modern Indian women. It blends tech and fashion through a real-time, low-inventory model, powered by a vertically integrated supply chain. The idea: offer globally-inspired styles without global-level prices.
“We’re not building just another fashion brand—we’re trying to shift how fashion is made and delivered in India,” said Japjot Singh, CEO of ANNY. “This capital gives us the fuel to go from fast growth to smart growth. Our goal is to cross ₹100 crore in annual recurring revenue within the next year.”
ANNY says its internal tech tools help it predict trends in real-time, cut down inventory risk, and keep product launches fresh and frequent. Since its founding, the company claims to have grown 8x in scale, driven by short production cycles and its agile response to customer preferences.
With Atomic Capital now on board, ANNY is setting its sights on becoming one of the breakout names in India’s evolving fashion-tech landscape.
