Value fashion and lifestyle chain V2 Retail has crossed a major milestone, expanding its store network to 250 outlets across India with the inauguration of six new outlets on Monday. The expansion comes just weeks before the festive shopping season, a critical period for retailers, and reflects the company’s sharpened focus on Tier II and Tier III cities.
The newly launched stores are spread across six states: Kanchrapara in West Bengal’s North 24 Parganas district, Ujjain in Madhya Pradesh, Zirakpur in Punjab, Godda in Jharkhand, Muzaffarnagar in Uttar Pradesh and Bangla Sahib in Bihar. The Kanchrapara outlet, in particular, has been timed to coincide with Durga Puja celebrations, a peak demand season in eastern India.
Chairman and Managing Director Ram Chandra Agarwal, who began his retail journey with a small outlet in Kolkata’s Lalbazar market, called the 250-store landmark “a proud achievement” for the homegrown chain. “Reaching 250 stores is a significant step for us. Opening six stores on the same day makes it even more memorable. Our focus continues to be on emerging India, where aspirational shoppers are driving demand for affordable fashion and lifestyle products,” he said.
The expansion comes on the back of strong quarterly results. V2 Retail reported consolidated revenue of ₹632 crore in the April–June quarter of FY26, marking a 52 percent year-on-year jump, driven largely by higher footfalls and improved consumer spending in smaller towns.
Industry analysts note that value-focused retailers are well positioned to capture the next leg of consumption growth in India, particularly as discretionary spending in smaller cities is outpacing metros. For V2 Retail, the festive season push is expected to further strengthen topline growth while reinforcing its stronghold in high-potential regional markets.
