TechnoSport marked a major step in its retail expansion with the opening of its largest exclusive store in Hyderabad, adding weight to the brand’s growing presence across South India. The new outlet, located on the first floor of Sarath City Capital Mall, covers 4,200 square feet and has been positioned as the brand’s newest flagship in the region.
The store was launched in the presence of Telugu actor Teja Sajja, along with TechnoSport chief executive Puspen Maity and director Amit Santhalia. The inauguration drew strong interest from fitness-focused shoppers and young consumers who have been part of the brand’s recent engagement drive in Hyderabad, which promoted sun-protection clothing and high-performance workout wear.
With this opening, TechnoSport now operates twenty-eight exclusive outlets across India. The company has set an ambitious target to scale this network to three hundred stores, supported by rising demand for performance apparel in both metropolitan and emerging markets. The Hyderabad store houses the brand’s complete assortment of activewear, featuring proprietary technologies such as Cotflex, Techno Dry, Matpiq, Technocool Plus, TechnoWarm, TechnoGuard and garments offering UPF 50 plus sun protection.
The outlet also places a strong emphasis on digital-first retailing. It features what the company describes as India’s first Holoflex transparent LED installation, which serves as a visual merchandising centerpiece and creates an immersive in-store environment. An upgraded billing system has been installed to speed up checkout times, while new digital touchpoints focus on simplifying product discovery for customers.
Alongside the Hyderabad launch, TechnoSport is preparing to strengthen its footprint in Andhra Pradesh and Telangana. Stores in Vizag, Rajahmundry, Kakinada and Anantapur are expected soon, while additional expansion is planned in Bengaluru and Chennai. Company executives said the wider plan is to make high-quality performance wear easily accessible to shoppers across the country as fitness culture continues to grow.
