Reliance Retail’s Tira has announced the exclusive launch of California-based skincare brand Youth To The People (YTTP) in India. As the sole distributor, Reliance Retail will bring the popular pro-grade, vegan skincare products to Indian consumers through Tira.
YTTP products to be available on Reliance retail in India
Notably, YTTP, famous for mixing powerful superfoods with scientific formulas, has gained a huge global following, especially on TikTok, where fans love its effective results. The launch of Youth To The People in India is a big step for the brand, expanding its reach to more beauty-conscious consumers.
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This exclusive deal with Reliance Retail will bring YTTP’s unique products to Indian consumers who want vegan, cruelty-free, and effective skincare.
Meanwhile, Youth To The People is not just a skincare brand; it also focuses on social change. Through its Good To The People fund, it supports projects for climate action, gender and racial equity, and human rights. The partnership with Tira fits well with YTTP’s mission of purpose-driven business and global community-building.
YTTP’s Superfood Cleanser in India
Established by Greg Gonzalez and Joe Cloyes in 2015, Youth To The People blends skincare expertise with a focus on conscious innovation. The brand is famous for products like the Superfood Cleanser, a top choice for consumers who value ethical and science-based skincare.
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Furthermore, the launch of Youth To The People in India marks a significant step for Tira and the beauty industry, as consumers increasingly seek more from their brands. With an emphasis on superfoods, scientific formulations, and ethical practices, YTTP aims to attract a new generation of beauty enthusiasts in India, starting a new era of conscious skincare.
