Levi’s is turning up the volume on its India presence with the opening of a sprawling new store at Mumbai’s Phoenix Palladium Mall. The American denim icon has added another notch to its belt with this 5,197 sq. ft. space, as part of its sharpened focus on a direct-to-consumer growth strategy.
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This new outlet isn’t just about jeans—it’s a full-blown denim destination. The women’s section gets top billing, featuring everything from classic cuts to trend-forward ensembles for a complete head-to-toe look. Meanwhile, the men’s area rolls out relaxed silhouettes, high-tech stretch denim, cargo pants, and off-duty staples that stay true to Levi’s legacy of comfort and cool.
Hiren Gor, General Manager for South Asia at Levi Strauss & Co., said the move reinforces Mumbai’s importance in the brand’s India roadmap. “This isn’t just a store—it’s a space designed to deliver a full Levi’s experience, from personalized fits to our Tailor Shop, where customers can put their own spin on iconic styles.”
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With its roots going all the way back to 1853, Levi Strauss & Co. has grown into a global fashion force. Beyond its legendary Levi’s jeans, the company’s portfolio now includes names like Dockers, Denizen, Signature, and Beyond Yoga. With over 3,400 branded locations worldwide and presence in 120+ countries, Levi’s continues to redefine casualwear with both heritage and innovation stitched into every piece.
