Chinese Wok has introduced an Augmented Reality (AR) experience at its outlets, bringing a new twist to customer engagement. Now, diners can scan a QR code placed on tables, takeaway bags, or delivery boxes to watch a virtual Chinese Wok chef come to life on their screens. The animated chef flips woks, tosses noodles, and serves up signature Desi-Chinese dishes in a fun, interactive display.
“We love blending innovation with our vibrant brand identity,” said Aayush Madhusudan Agrawal, Founder and Director of Lenexis Foodworks. “This AR experience takes customer interaction to the next level, making every visit to Chinese Wok a little more memorable. It’s a fresh, tech-driven way for people to connect with our brand, whether they’re dining in or enjoying a takeaway.”
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To add to the excitement, customers can share videos of their AR encounters on Instagram Stories by tagging @chinesewokin. Participants stand a chance to win exclusive gift vouchers — a playful incentive to spread the experience online.
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With this interactive campaign, Chinese Wok is tapping into the growing demand for digital-first experiences while offering a dash of entertainment along with their signature flavors.
