TreeHouse Hotels & Resorts, part of Karma Hospitality LLP, has introduced hi-way MOTELS. This new addition expands their brand portfolio, which already includes The Luxury Villa Collection, TreeHouse Exotic, TreeHouse, and Nest by TreeHouse.
Hi-way MOTELS at expressways, major city bypasses
This new brand aims to meet the growing need for affordable lodging in India’s busy road travel market. With the second-largest road network in the world, India offers great connectivity. The expanding automotive industry provides a big chance for budget-friendly accommodation options for travellers.
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Notably, hi-way MOTELS will be conveniently located along highways and expressways, near smaller towns or major city bypasses. They will have comfortable rooms with premium bedding, modern bathrooms, and relaxation spaces for long drive breaks. Family rooms with bunk beds for kids and free parking for guests will also be available. These motels are designed to offer good returns for investors.
hi-way MOTELS to offer “hi-way Dhaba”
According to India Retailing, Ajay Mehtani, Partner, TreeHouse Hotels & Resorts released a statement regarding launch, saying, “TreeHouse Hotels & Resorts’ decision to enter the motel space is a strategic move that capitalises on a significant gap in the Indian hospitality sector. hi-way MOTELS by TreeHouse Hotels focuses on affordability, convenience, and modern amenities positioning it to cater to the growing demand for comfortable and budget-friendly road trip accommodations. We are currently in discussions with potential partners who have land parcels of anywhere between one to three acres near the expressways.”
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Furthermore, hi-way MOTELS will offer amenities for modern travellers, including EV charging stations, “hi-way Dhaba” restaurants, partnerships with retail stores, and ATMs. They will also provide paid parking, car wash services, and rental banquet spaces.
Moving forward, TreeHouse Hotels & Resorts has launched to transform road travel in India, offering comfortable and convenient accommodations tailored to modern travellers’ needs.
