Rapper, hitmaker, and now pizza-preneur — Badshah is jumping into India’s food business with a bang. The music icon is launching his own QSR brand, Badboy Pizza, a desi-meets-premium pizza joint that promises big flavour with even bigger personality.
Teaming up with Ghost Kitchens India — one of the country’s cloud kitchen powerhouses led by entrepreneur Karan Tanna — Badshah is setting the table for a bold new food experience that’s as loud and proud as his beats.
Ahead of the official launch, Badshah pulled off a stunt that had social media buzzing: a cheeky promo where he gets slapped in the face by a pizza. The clip, built around the brand’s tagline “Pizza That Slaps”, racked up over 8 million views, instantly making Badboy Pizza one of the most talked-about F&B debuts of the year.
The first outlet is already live in Mumbai’s Andheri West, styled as a boutique dine-in space with cloud kitchen capabilities baked in. But Badshah isn’t stopping there — the roadmap includes expanding to 50 outlets across India’s top five metros in the next three years, with a sharp goal of hitting Rs 150 crore in annual recurring revenue.
Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market
The brand is positioning itself as mass-premium: stylish but not snobbish, cool yet rooted in Indian street culture. Much like the rapper himself, Badboy Pizza is aiming to be desi, slick, and unapologetically original — a pizza place where flavor, culture, and swagger collide.
