The Good Glamm Group, a leading content-to-commerce unicorn, has fully acquired the direct-to-consumer (D2C) mom and baby care brand, The Moms Co.
The Good Glamm also acquires Sirona
This move follows the company’s recent transactions, including the completion of its Sirona deal and increased stake in Organic Harvest and Winkl.
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Earlier, The Good Glamm Group initially acquired a majority stake in The Moms Co. in October 2021 to expand its presence in South Asia. In March 2023, the company raised its stake from 75% to 90%, resulting in partial exits for cofounders Malika and Mohit Sadani and complete exits for investors DSG Capital and Saama Capital.
Founded in 2016, The Moms Co. offers baby and pregnancy care products, as well as beauty products. “The Moms Co is highly trusted for its proven efficacy among moms and babies. The brand experienced significant growth over the last two years, and we aim to maintain this momentum by leveraging our content-to-commerce growth engine,” said Darpan Sanghvi, founder of The Good Glamm Group.
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The Good Glamm Group surges stake into Organic Harvest, Winkl
Further, The Good Glamm Group has also increased its stake in Organic Harvest and Winkl. The company’s portfolio includes D2C brands Sirona, The Moms Co., Organic Harvest, St. Botanica, and Wyn Beauty, among others.
Despite The Moms Co.’s net loss increasing 60% to INR 64.38 crore in FY23 from INR 40.14 crore in FY22, its operating revenue grew 38% to INR 71.22 crore during the same period. The company’s financial performance reflects its growth potential, and The Good Glamm Group’s acquisition is expected to further boost its expansion.
With this acquisition, The Good Glamm Group reinforces its position in the D2C market, leveraging The Moms Co. ‘s trusted brand reputation and its own content-to-commerce expertise.
