FirstCry, a leading kids-focused omnichannel retailer, reported a significant reduction in its consolidated net loss for the second quarter of FY25. The company’s net loss narrowed by 47.4% to INR 62.85 crore, compared to INR 119.41 crore in the same quarter last year.
FirstCry’s revenue driven by 16% YoY growth
The kid-centric product maker’s revenue from operations jumped 26.7% to INR 1,935.85 crore, driven by a 16% year-on-year growth in its Indian multi-channel operations. The company processed 9.5 million orders, up 19% from the previous year. Its gross merchandise volume (GMV) stood at INR 2,109.5 crore, a 21% increase.
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Notably, the company’s adjusted EBITDA rose 66% to INR 80.1 crore. FirstCry’s India multichannel operations remained the primary revenue driver, generating INR 1,280.42 crore, up 19% from the previous year. Its roll-up business, GlobalBees, saw revenue surge 55% to INR 432.6 crore.
FirstCry’s global sell is 3.9X than India
Meanwhile, FirstCry has been expanding its roll-up business, investing in companies like Frootle India, Wellspire India, The Butternut Co, and Dynamic IT Solution. The company is now focused on replicating its India success in international markets. Its international segment average order value (AOV) is 3.9 times that of its India business.
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As of now, total expenditure grew 22.2% to INR 1,847.88 crore, with significant increases in purchase of stock in trade (30.5%), employee benefit expenses (16%), and cost of materials consumed (30%). Ahead of the Q2 results, BrainBees shares ended 0.05% higher at INR 519.10 on the BSE.
Further, FirstCry’s international expansion plans are underway, with INR 155.6 crore invested in its UAE subsidiary. The company aims to leverage its India playbook to drive growth globally.
