Evenflow Brands, an e-commerce growth company has hired four experienced leaders. These executives, formerly from Uber, bring expertise in key areas that are business, category, supply chain and sourcing verticals.
Evenflow Targets 6x Profit Growth with Latest Appointments
Executives, Priyesh Singh joins to enhance the company’s supply chain capabilities, ensuring efficient delivery. Aparajitha Vijayaraghavan leads the quick commerce segment, focusing on rapid same-day delivery. Prashant Agarwal takes charge of the direct-to-consumer (D2C) business, expanding online sales. Additionally, Ruchi Shaikh oversees the BabyPro and CRED product lines, streamlining these key channels.
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With recent leadership hiring, Brands aims to multiply its profits six times in the next three years. Founded in 2021 by Utsav Agarwal and Pulkit Chabbra, Evenflow helps third-party sellers on online marketplaces grow their businesses through smart operations and strategic support.
Before joining Evenflow, Priyesh Singh worked at Decathlon, a sports equipment retailer. Aparajitha Vijayaraghavan previously held a leadership role at Dunzo, a quick delivery platform, overseeing categories and revenue growth. While Prashant Agarwal brings experience from top brands like Hopscotch, ABFRL, and Titan. Ruchi Shaikh joins from HP, where she managed projects.
Evenflow, Thrasio-style marketplace aggregator acquires 7 more brands
Moreover the brand operates in the e-commerce consolidation market, competing with companies like GlobalBees, Mensa Brands, Upscalio, 10Club, GOAT Brand Labs and Powerhouse91. Recently, Evenflow promoted Shashank Ranjan to co-founder. Ranjan, who joined in 2022, previously led sourcing efforts.
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Furthermore, the brands has acquired seven online brands: Xtrim, Yogarise, Rusabl, BabyPro, Trendy Homes, Cinagro, and Frenchware. This move is part of the growing e-commerce rollup trend in India, where companies buy and invest in smaller, independent brands. Recently, GlobalBees and Mensa Brands achieved remarkable success, becoming unicorns within just a year of launching. These companies use the rollup model to bring together multiple smaller brands under one umbrella, providing resources and expertise to help them grow.
