Udaipur-based fashion brand Beyoung has entered the Middle East market through a strategic partnership with e-commerce platform Noon.com.
Beyoung to operate 300 outlets globally
The direct-to-consumer (D2C) brand also plans to open 300 offline stores globally within three years and achieve INR 600 crore turnover by 2027.
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“Launching with Noon.com is a pivotal moment for us,” said Shivam Soni, CEO and founder of Beyoung. “We ardently believe that the UAE has a large, untapped market of consumers who require value for money and premium fashion, and we’re excited to connect with them. This paves the way for us to reach the global mass market, including the untapped tier II, III, and IV cities.”
Beyoung targets presence in GCC, MENA regions
Further, Beyoung aims to strengthen its presence in the Gulf Cooperation Council (GCC) and Middle East and North Africa (MENA) regions, using this partnership as a gateway to international markets.
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Established in 2018 by four entrepreneurs – Shivam Soni, Shivani Soni, Sakshi Soni, and Shankar Mali – Beyoung offers affordable, premium fashion for men and women. Its product range includes plain t-shirts, joggers, cargo pants, and urban shirts, priced between INR 400 and INR 1,500.
Currently, Beyoung has offline stores in Udaipur, Bhilwara, Kota, and Lucknow.
