Direct-to-consumer nutrition startup Supply6 has raised USD 1.1 million (approximately Rs 9.1 crore) in seed funding, with Zeropearl VC leading the round. The raise also attracted individual participation from CRED founder Kunal Shah, Renee Cosmetics’ co-founders Ashutosh Valani and Priyank Shah, and XYXX founder Yogesh Kabra, according to the company’s statement on Wednesday.
The Bengaluru-based brand, founded by Vaibhav and Rahul, said the fresh capital will be deployed to expand its product pipeline, accelerate clinical research, launch innovative nutrition formats, and strengthen both its direct-to-consumer and quick-commerce distribution network. The company also plans to explore international expansion in the Gulf Cooperation Council (GCC) and English-speaking regions.
“From our flagship product Supply6 360 to the recently introduced zero-sugar hydration line, Supply6 Salts, our mission has always been to make everyday nutrition effortless. With this new backing, we are confident about scaling our vision globally,” the founders said in a joint statement.
India’s dietary supplements industry, valued at USD 5.17 billion (Rs 43,000 crore) in 2024, is projected to grow at a compound annual growth rate of around 13 percent through 2030, driven by preventive healthcare adoption and widening distribution channels, according to market estimates.
Supply6 claims to have served more than 200,000 customers so far, with a presence across Amazon, Flipkart, Blinkit, Zepto, and Instamart. The company had earlier raised Rs 10 crore in equity funding and secured a Rs 25 lakh grant from the Government of Karnataka to support innovation.
With this latest round, Supply6 joins a growing list of homegrown nutrition brands attracting venture capital interest as investors bet on rising health-conscious consumption among India’s urban and young demographic.
