Arata, a direct-to-consumer haircare brand, has raised $4 million (about INR 34 crore) in its Series A funding round, led by Unilever Ventures, with contributions from L’Oréal’s venture arm BOLD and existing investor Skywalker Family Office.
Arata Secures Crucial Funding
Launched in 2018 by Dhruv Bhasin and Dhruv Madhok, Arata has become a prominent name in India’s personal care industry, offering haircare products specifically formulated for Indian hair types. The brand caters to various needs, such as hair growth, dandruff control, styling, and maintenance for different hair textures including straight, wavy, and curly.
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Arata plans to use this new investment to fuel product development, conduct consumer research, and expand its distribution channels. The brand’s products are already available through its website, quick-commerce platforms like Zepto, Blinkit, and Instamart, as well as major e-commerce sites such as Amazon, Nykaa, and Flipkart.
Arata Has a Thriving Business
Serving over 1.5 million customers annually, Arata has achieved an annual revenue run rate (ARR) of INR 72 crore, marking a threefold increase in the last year. Co-founders Bhasin and Madhok expressed their commitment to continuing their focus on innovation, consumer insights, and broader distribution to strengthen their position as one of India’s most beloved haircare brands.
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Pawan Chaturvedi, partner and head of Asia at Unilever Ventures, shared his excitement about the partnership, stating, “With a robust innovation pipeline and a solid foundation, Arata is well-positioned for even greater success in the years to come, and we’re thrilled to be a part of this journey.”
