Thursday, February 26, 2026

D2C

Maharashtra’s Food and Drug Administration (FDA) has issued a stern warning to food businesses across the state, cautioning them against violations of food safety regulations. In a recent announcement, FDA Commissioner Rajesh Narvekar emphasized that strict...

HRX Expands Functional Footwear Range with Frido Collaboration for Barefoot Sock Shoe

HRX, the activewear brand co-owned by Hrithik Roshan and Exceed Entertainment, is expanding its footprint in functional footwear with a strategic partnership with ergonomic...

Scarters’ New Luggage Line to Boost Average Order Value, Propel FY26 Growth Plans

Mumbai: Direct-to-consumer lifestyle brand Scarters is charting an ambitious path for FY26, aiming for 50% year-on-year growth as it steps into the premium luggage...

NK Proteins Targets Double-Digit Growth Amid Rising Demand for Cottonseed Oil

The Indian edible oil market is witnessing a surge in demand for cottonseed oil, and NK Proteins Private Limited, the maker of Tirupati Edible...

HairOriginals Aims to Capture $1 Billion Indian Market; Plans 100 Stores Globally

HairOriginals, India’s first luxury direct-to-consumer (D2C) hair extensions brand, is on an aggressive expansion spree. The company plans to open 40 new stores in...

Ola Electric Unveils Exclusive 24-Karat Gold S1 Pro Sona Edition

Ola Electric has unveiled a special edition of its S1 Pro scooter, adorned with real 24-karat gold elements, as part of its #SavingsWalaScooter campaign. Limited...

Bollywood Star Sharvari Becomes First Brand Ambassador for Godrej Professional

Godrej Professional has tapped Bollywood actress Sharvari as its inaugural brand ambassador, marking a major step forward for the brand in the hair and...

Arata Raises $4 Million to Expand Its Haircare Brand in India

Arata, a direct-to-consumer haircare brand, has raised $4 million (about INR 34 crore) in its Series A funding round, led by Unilever Ventures, with...

With 40 types of flour and 75% app adoption, D2C brand Floryo aims to double its reach in 2025

Disrupting a category as commoditized as staples might seem improbable, but Floryo, a Bengaluru-based direct-to-consumer (D2C) brand, is proving otherwise. Founded by Manohar Kumar,...

Alakh Pandey’s PhysicsWallah Partners with NSDC International for Workforce-Ready Education

National Skill Development Corporation International (NSDC International) has joined hands with PhysicsWallah (PW), the edtech unicorn led by Alakh Pandey, to launch the Bharat...

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