E-commerce platform Amazon India saw a 25% growth in sales of home, kitchen, and outdoor products in Assam, especially in capital city Guwahati, compared to last year.
According to India Retailing.com, KN Srikanth, director, home, kitchen and outdoors of Amazon India, released a statement citing growth, “As the festive season kicks off, we remain committed to offering our valued customers a wide selection of products, unparalleled convenience and exciting deals. In Guwahati we have seen a remarkable growth of 25 per cent YoY in our home, kitchen and outdoors business.”
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Home decor registers 35%, Furniture leaps at 50% in Guwahati
Srikant further stated that in Guwahati and Assam, Amazon registered a remarkable increase in home and kitchen sales. Home decor products shot up by 30% in Guwahati and 35% in Assam. Furniture sales leaped as much as 50%. Other kitchen essentials sales in the same proportion of 30% were recorded, with such convenient items as pressure cookers, gas stoves, and cooking pans compared to last year.
Furthermore, highlighting the significance of northeastern states, Srikant said that Amazon India aims to aid the local economy in Assam and other parts of the country. It would associate with small retailers and medium-sized businesses to bring new tools, technologies, and initiatives in entrepreneurship. This will surely make the local sellers empowered enough to grow and sustain in the e-commerce game. “We remain dedicated to supporting our brand partners and sellers while spreading joy to our customers in Assam and across the country,” He added.
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Amazon India aims to promote local businesses globally
Looking ahead, Amazon will continue to support local producers by connecting them to a wider market. It has over 41 service partners, generating activity in 28 cities. Additionally, the online marketplace in the region serves through a delivery station. Alone in Assam, Amazon empowers more than 10,000 local sellers.
Notably, the online selling platform has developed a network of logistics in the North East through two fulfilment centres, one of which is newly launched in Guwahati. The company also operates a sortation centre and hundreds of delivery stations owned and operated by the firm in the region.
